Hill-Tex Construction

Custom Brand Identity
Custom Web Design
Brand Photography
Copywriting

We began working with Hill-Tex Construction for a brand and website refresh. Hill-Tex Construction is a family-owned growing business that is uniquely positioned as the go-to for custom metal buildings and dirt work in the Texas Hill Country. With an expansion into new services and fields, we did thorough market research to best position them for success.

Staying true to the brand's original identity, we enhanced color selections, font pairings, copywriting, and emotive design all to target Hill-Tex Construction's new ideal customers while also engaging their existing client base.

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Behind-the-scenes

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At Vari Vine Studios, our entire focus is on crafting brands that stand out, the variegated vines if you will. We create brands with stories that resonate with your target audience. Let's uncover what makes your business stand out.

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Copywriting Sample

Behind-the-Logo

The logo seamlessly blends the precision of machinery with the craftsmanship of custom home building, symbolizing the brand's dedication to quality and innovation. Thoughtfully designed, the logo also incorporates an 'h' and a 't' to subtly represent the brand's name, creating a cohesive and meaningful visual identity.

Structured Icon Design

We selected a palette that reflects the brand's core values and industry expertise. The reliable blue represents trust and stability, honoring over 20 years of proven experience. Deep maroon adds a sense of strength and sophistication, while shades of grey evoke the sleek, modern aesthetic of their industrial and custom home building industry. Together, these colors create a cohesive and professional identity.