"Unconditional skincare that feels like the first bloom of spring"

Pure Tulip Skincare

Custom Brand Identity

Pure Tulip Skincare embodies the fresh feeling of spring. Pure, organic ingredients fused together with innovative formulas designed to heal skin impurities, Pure Tulip Skincare sets the foundation for a line that can cultivate all skin types to blossom.

Color palette, font pairings, and emotive design are all crafted to target Pure Tulip's ideal customer: women looking for a fresh, aesthetic look. The tulip logo is designed with a modern, minimalist vibe while paired with soft, feminine colors in a monochrome color palette.

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A tagline crafted to represent the full value the holistic brand has to offer. Customers often feel like a skincare product is not the right fit for them, until of course they meet the unconditional formulation of Pure Tulip Skincare that transforms the way they view their skin.

"Unconditional skincare that feels like the first bloom of spring"

Behind-the-Logo

At Pure Tulip Skincare, skin type inclusivity is a priority. The layered logo of one continuous line is representative of a formulation that binds together the clean beauty community.

Continuous Line Logo Design

Tulips are a symbol of rebirth, as they bloom at the beginning of spring and are often a gift to those going through major life changes. Discovering the right skincare for your body type can transform the way you feel about yourself in a symbolic way of rebirth. For this reason, we chose to highlight the tulip as an obvious choice for an icon.